Wednesday, March 18, 2015

Audo Distribution Techniques

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 Most young artist fail to realize that one of the most important ways to get exposure is all about how distribute your products. One demographic may have more availability to one media outlet then another so it's up to you to realize which one is the best way in order to capture the most attention and gain the fairer audience. At first there was only records and the radio, and then television came out, which became the next big way for unknown artist to gain exposure. After records came 8-track, cassette tapes, compact disc, and finally Mp3's. The best way to capture young consumers attention in today's generation is through visuals, but wait how do you distribute audio by using videos? Music Videos!!!!, which brings me to next conclusion that the best way distribute your audio in today's time is to first release as a music video. It gives people who are new to you a look from your perspective which is much needed in order to capture fans attention and give them a reason to want to follow you.
If it's possible even make a little movie about your album, in about 20 years i see all albums having their own movie to along with them as people are starting to search for a more expressive view to engulf their art.

To Pimp A Butterfly

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To Pimp A Butterfly is Kendrick Lamar's sophomore album and it totally broke the internet the other night. Released a week early by Interscope for reasons unknown, ( there are talks that Kendrick Lamar is trying to sue Interscope for releasing the album so early), this definitely a must hear album because of the music and funk of it but even more so the controversial topics discussed throughout the album's lyrics. One of the most interesting takes on the album features the interlude of a older white man singing about every nigga being a star. This part stood out to me because, i understood what Kendrick Lamar is now trying to do, which is basically turn the music industry against itself. Because artist who promote degrading and derogatory themes usually are the ones who are pushed by the label the hardest. With This album Kendrick is basically trying to uplift his people and give people so good music to listen to rather then further make music to degenerate his people. This is what makes his album the best piece of work to drop in almost 20 years because of how true to self it is. This album was also a smack in the face to labels who have been pimping artist since the 80s, as we are now living a social market where artist can now connect directly to the consumer, Kendrick is taking it a step further and are aiming specifically and black listeners.

Monday, March 9, 2015

Hottest Music Festivals of 2015

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 With the weather breaking it's coming up on that time of the year for music festivals galore. Next week kicking off the year we have SXSW in Austin Texas, which is going to be bigger then it ever has been before, this might be the hottest event of the year, and if you're a musician looking to network, this is a must attend event. The next big music festival to attend this year is Bonnaroo, featuring big names in it's line up like Florence the Machine and Kendrick Lamar. Pitchfork is going to be really big this year, and it's right here in Chicago, s if you live in the city it's mandatory you visit there one day. One festival I'm excited for is the Sasquatch Festival, located on the west coast it's a three day event where you just camp out and listen to music all day while you get drunk or trip, or both which ever you prefer. There re a lot more festivals that are going to go down this year, but make sure to check these ones out in particular. Music festivals are the best way to connect with artist and experience the music in my opinion. With everyone there on the same page and especially if there are good vibes flowing the energy can be possessive.

Visual Boost

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For a long time now audio and visual art elements have worked together to create illusions in order to take it's users on a journey where time and space doesn't matter. In music videos the visuals give you a better understanding of what the song was about giving you a look almost into the artist mind. In movies audio just further helps to create an illusion of whats going on, on the big screen, and helping to give emotion to movies that lack in that area. Since a decline of interest in the music of the present, visuals are needed by musicians to help get their vision across, but more importantly it can be used to connect the fan with the artist personally. For example, Wiz Khalifa's, Day today web series , helped him to launch his career, and since he has kept it up you can see his progression from when he was still up and coming to the international superstar today. So if you're a musician looking to gain more fans incorporate more visuals into your art and see how many more people you connect with, it might just be the push you need to get your campaign going. I personally like watching vlogs and interviews to help me get an idea of what artist think like, and this is definitely a future portion of music distribution.

Saturday, February 28, 2015

Keys to success

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There's a new wave of artist on the rise, steady innovating and changing the game as we go. One can almost say we are living in a renaissance era of technology, with advanced technology in visual and audio design. Everything is much more easier to use and accessible that technically someone dosent have to go to school in order to learn about a particular subject. All you have to do is have enough drive and will to learn about it on your own, which is a good and bad thing because some people simply never learn. The most important thing to remember when it comes to being successful is staying consistent. Consistency shows people not only that you are reliable and can but trusted, but that you are actually serious about what you do. Thus making it easier to network which is also one of the most important things to remember when being successful. All you have to do is develop a great product or service and let the right people see it, and your whole life can change so remember to network. Learn to encourage yourself, often times we have more then enough words for our friends but learn to practice what you preach and you cant go wrong.

Drake makes History

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Drake has officially made history with his new album "If You're Reading This It's Too Late", matching the Beatles record of having 14 songs on Billboards hot 100 list at one time. First this is a giant step for hip-hop, proving that it is in fact the rock-roll of this generation.  Also there is some controversy surrounding the tape as well. Drake was supposed to release 4 albums under Cash Money before his deal could be over, and with the recent division between Lil Wayne and Birdman, Young Money and Cash Money have parted their ways as well. Lil Wayne is now suing Cash Money for a reported $51 million, as well as his Young Money imprint which also includes the artist Drake, and Nicki Minaj. Drake is loyal to Lil Wayne and Young Money, so instead of releasing this project as a free mixtape as he intended, he decided to release it as a studio album, thus history was made. Moving half of million units in the first week, "If You're Reading This It's Too Late", is definitely going down in the books as a classic, and it may be even hotter then Drake's debut mixtape "So Far Gone". Anyway if this was just a mixtape, then I'm real excited to hear what the album sounds like. If you're not sure what songs to check out "Legend", "Energy", and "Riding thru the 6".

Saturday, February 21, 2015

Hottest Mixtapes of The Year (So Far)

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There has been a wave of hot new music being dropped this year. Earlier this year Chicago's own Leather Corduroys released their mark making project "Seasons". Then we seen the impossible happen when Lil Wayne let it be known that Birdman was holding his album back, but then we got the popular, unforgettable mixtape, "Sorry For The Wait 2". A lot of other artist have dropped tapes this year two such as Trinidad James and Og Maco. Some of the hottest artist to drop tapes this year was Yo Gotti with his "Concealed", Future with "Beast Mode",  and Slim Thug with "Hogg Life". Still a lot more new projects are on they way such as Curren$y's long awaited "Pilot Talk 3".  Gucci Man just released his new Tape "Views from Zone 6", which is really weird because Gucci has been locked up for the past two years, in which he has released more mixtapes then any other artist in the game right now. Juicy J just released the much anticipated "Blue Dream &Lean 2", the prior tape making very famous with this young generation. Drake just released his first tape in about a year called"If Youre Reading This It's Too Late", which is really making numbers and getting people hyped up for his album. Mixtapes are definitely the best way to promote your album, and is a method used by some of the best artist in the game. When you get a chance check some of these projects out, since if i mentioned them they are very good.

Album Sales Vs. Ticket Sales

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Today when someone release's new music weather it's released for free or not it rarely gets paid for. The availability of streaming and file-sharing today makes it possible for you to not ever buy a record again. All you have to do is search for it and it's yours basically. With the market for album sales steady falling a lot of artists artistry has declined as well. People no longer use a lot of time to write music anymore they just freestyle it, which is okay, but it generates a whole genre of music with barely any content at all just people talking about bullshit. In turn people who look up to these guys as artist flood the game with their bullshit thinking that, that's how it supposed to be but really it's not. With the decline in Album sales the artist depends fruitfully on going on tour to make most of their money. Today consumers now are more pumped up then ever to attend the live concert rather then listen to the album anyway. Enabling artist to almost focus on the show more the initially making the music. Had it not been for touring and merchandise a lot of artist wouldn't have made Forbes this year, unfortunately this has what the industry has been downgraded too. Now it entirely up the the consumer if they wish to support you or not by buying your album, rather then it being the only ay they can hear your music. I believe that there should just be a more effective way to distribute your music for profit on the internet to solve this problem. Maybe artist should make their album and their live show more syncopated.

Best Artist Alive

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There have been many lists and comparisons on who exactly is the best rapper alive, and today IndieRips would like to tackle the topic. Off the top when people start talking about the best rapper alive you hear names like Lil Wayne, Drake, Kendrick Lamar, J-cole, Kanye West, Jay-Z, and so forth. I think some of the best rappers though are those who are not the super stars of the industry but are solid with their market and consistent with their longevity. The music industry has long been a popularity contest but just because someone is popular, that doesn't actually make them a great artist. I only made a list of five but check it out and tell me who you think should be up there and who shouldn't. First off number 5 on the list is the infamous Kanye West, who has mad as many hits as he has produced for other people. In 4th place i would like to put J cole who is a new artist in the game but he has been very consistent with his delivery and he was the only rapper to go platinum last year. In 3rd I'd like to rank Kendrick Lamar, he should be number one but not quite yet, with his sophomore album on the way Kendrick Lamar is definitely a game changing artist who has always stayed true to himself and his music. At number 2 on the list i would like to put Jay-Z, who has had success with every album he has ever dropped in his 20+ year career. Then finally at number 1 is someone who is not quite a rapper but more importantly a artist and his name is Pharrell, no explanation needed.

Saturday, February 14, 2015

Independent Artist In Chicago

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Chicago is home to a really complex Independent music scene as well as alot of major artist and labels. With the roster including artist such as Chance the Rapper, Kanye West, and Chief Keef, their are so many different aspirations expressed in the music made by this city's natives. One of the reasons for their success are simply people like me and you. Chicago is also home to a diverse large amount of people, who all share one thing in common they love music. And with the advances in technology that one has to connect directly with their fans, especially the ones in their city, labels are rarely needed for an artist to reach their maximum potential. All over Chicago where ever you go you'll find that the people mainly only listens to artist from their city. There technically is a large enough selection, of artist from this city alone for you to never have to listen to someone outside of the city again to find what you're searching for. I believe that with the accessibility to have a studio a lot of artist are finding being independent way easier then signing to a label. As well as being able to have the freedom to sell your merchandise and basically do anything you want to do as a artist. I believe in the coming years were going to see a rise of independent artist putting out music, and it's only right, because labels have been exploiting artist ever since they found out it was possible. I commend you artist to go innovate new ways to get your music out the the public, the world revolution has yet to start, but the revolution of music has just begun.

Saturday, February 7, 2015

Favorite song

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This is one my most favorite songs I recorded. One day I was just searching youtube for samples and came upon a orchestra with the stings in it. Then I sampled that, and made the rest of the beat in Fl studios. Next I exported each instrument track separately, wrote some bars, and took it to the the studio at the loop campus, where I recorded myself using an AKG 414 mic. After I recorded it,  I mixed and mastered the track a little bit although it's not yet done. Anyway I hope you enjoy!!!!!!!!

Are mixtapes the new album??

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Were starting to see artist more frequently drop free mix tapes, rather then make a label produced album. Today in the music industry a lot of artist are suffering simply because no one is buying their albums, or at least not as many as who use to. Now a days you can search the internet and find a way to download anybody's music for free whether they have it for sale or not. In addition a lot of artist release free mix tapes as a means of promoting their studio album which has been an effective marketing tool, but still albums are just not selling like they use too. On the bright side while it use to take an artist almost 10 years to break into the industry, now all they have to do is release a successful mix tape and almost in an instant they catapulted in the industry, this method has been successful for a number of up-an-coming artist such as Chance The Rapper, Lucki Ecks, Mick Jenkins, Joey Bada$$, and Alex Wiley. Are mix tapes the new album?,  in a industry where artist now predominately makes a majority of their money touring the country and performing live shows of their music, unfortunately yes it is. Artist no longer aspire to even create a album instead most of them rush to make mix tape, thinking at least they didn't waste their time on something that would sale. But with the rise of independent artist i see albums making a comeback, when the mix tape is simply not enough and you want to be taken deeper into an artist world and experience their music on a level meant only for them to understand an album is essential.

Thursday, January 29, 2015

A Kid Named Yahshua

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I'd like to take this time to introduce you to myself as an artist. First off the people call me Yahshua, and I like to create and perform music. I've always been interested in music as long as I can remember, also my father was a musician, and I watched him go his whole life taking care of himself by making music, which strongly inspired me in my decision to pursue a career in music. I always use to freestyle as a kid, but it wasn't until when I was in high school, that I wrote and recorded my first song. Recording felt so awesome to me, and it gave me something to look forward to everyday, after i got kicked out of my high school marching band(it's funny because i seemed to have gotten kicked out, and let back in every year). So I kept writing an writing(getting better with time), and soon I starting trying to make my own beats, after i conquered that, i realized there was so much more that goes into making a album then just lyrics and the beat. This resolved me to dedicate myself to learning how to mix and master my own music, giving me full control as an artist of my own music, and the skills to maybe help a friend or make some money. Do I consider myself a success? I'm getting there, I recognize I've definitely came to far on the road of reaching my dreams to stop now, and i never will no matter what any one tells me. At the end of the day this music is really all i have, even if i can't make a career out of it (which is impossible for me not to) i will always remain an artist which means you will always be able to find some music made by me through out your life. Right now you can find my music on SoundCloud if you click this link https://soundcloud.com/yah-h-1, and you should follow me on Twitter by clicking this link https://twitter.com/ChiefYahsh, also look me up on Facebook https://www.facebook.com/yahshyunior. Stay in tune as i suddenly drop tracks and projects and if you would like to collab just contact me. If you want we can be friends, and keep on having a great day, and if you read all of this Thank You.

Monday, January 26, 2015

SXSW 2015

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With SXSW steadily approaching, now is the time for us independent artist to start trying book a showcase to perform at. SXSW is a great opportunity for independent artist to reach new fans and network with prominent people in the industry, at the same time as enjoying performances from some of their favorite artist. It also functions as a film festival for up an coming directors to display some of their latest films and get critiques on them. It is set to start March 13th and continue on until March 22nd, and it's not to late to register to try and get a spot just head over to http://sxsw.com/ where you can see all the requirements and deadlines. SXSW is the largest festival of it's kind in the world, founded in 1987, by Ronald Swenson. Artist such as John Mayer and Rae Sremmurd, made their debut at the festival, and went on to sign recording deals with major record labels as a result. In addition popular movies such as "21 Jump Street" and "Cabin In The Woods, also made their debut at the festival and went on to receive critical acclaim. It's a great place to attend even if you're not an artist and you're just a fan, with over 100 different bars/venues, and over 1,000 different acts and attractions anyone is sure to enjoy themselves at SXSW. Some of the biggest names attending the event this year will be "Best Coast", "Mariana and the Diamonds, The Bleachers, and many more. If you're strictly there for Hip-hop, make sure you attend the Illmore, which a house party hosted by Illroots, and some of the most famous and popular artist in the industry.

Sunday, January 25, 2015

Leather Corduroys

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 https://soundcloud.com/leather-corduroys Enjoy!!!!!!
Composed of the $avemoney artist's Joey Purp and Kami, the Leather Corduroys are an independent dynamic duo, who are slowly on their rise to being international stars. They recently released a project by the name of "Season", towards the beginning of the year which infuses a variety of funk, pop, and hip hop music, under sly rhymes and punchlines. Their album "Season" can be streamed from a variety of different blog sites or you can simply follow them on Soundcloud, by searching the name "Leather Corduroys". They possess an ingenuity that haven't been seen by a hip-hop group in a long time, almost giving off an old-school vibe and feel with their music that the industy has been missing in recent years. Their sound is something which you probably have never heard before, but you have been searching for, it almost can be called Trap-Funk, as they are very original with their production choices. Also they have worked with a lot of prominent Chicago artist such as "Chance The Rapper", who is featured on their "Season" project and they have been featured in Complex and many other blog sites. Last year the duo released a mix-tape by the name of "Porno Music Volume II", that you should check out as well. Also they are not looking to sign any deals and are aspiring voices in the battle of being successful independent artist, which is revolutionary in a way especially to the rap game. Anyway be sure to check them out when ever you have the chance, you might find yourself some new favorite rappers.