Wednesday, March 18, 2015

Audo Distribution Techniques

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 Most young artist fail to realize that one of the most important ways to get exposure is all about how distribute your products. One demographic may have more availability to one media outlet then another so it's up to you to realize which one is the best way in order to capture the most attention and gain the fairer audience. At first there was only records and the radio, and then television came out, which became the next big way for unknown artist to gain exposure. After records came 8-track, cassette tapes, compact disc, and finally Mp3's. The best way to capture young consumers attention in today's generation is through visuals, but wait how do you distribute audio by using videos? Music Videos!!!!, which brings me to next conclusion that the best way distribute your audio in today's time is to first release as a music video. It gives people who are new to you a look from your perspective which is much needed in order to capture fans attention and give them a reason to want to follow you.
If it's possible even make a little movie about your album, in about 20 years i see all albums having their own movie to along with them as people are starting to search for a more expressive view to engulf their art.

To Pimp A Butterfly

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To Pimp A Butterfly is Kendrick Lamar's sophomore album and it totally broke the internet the other night. Released a week early by Interscope for reasons unknown, ( there are talks that Kendrick Lamar is trying to sue Interscope for releasing the album so early), this definitely a must hear album because of the music and funk of it but even more so the controversial topics discussed throughout the album's lyrics. One of the most interesting takes on the album features the interlude of a older white man singing about every nigga being a star. This part stood out to me because, i understood what Kendrick Lamar is now trying to do, which is basically turn the music industry against itself. Because artist who promote degrading and derogatory themes usually are the ones who are pushed by the label the hardest. With This album Kendrick is basically trying to uplift his people and give people so good music to listen to rather then further make music to degenerate his people. This is what makes his album the best piece of work to drop in almost 20 years because of how true to self it is. This album was also a smack in the face to labels who have been pimping artist since the 80s, as we are now living a social market where artist can now connect directly to the consumer, Kendrick is taking it a step further and are aiming specifically and black listeners.

Monday, March 9, 2015

Hottest Music Festivals of 2015

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 With the weather breaking it's coming up on that time of the year for music festivals galore. Next week kicking off the year we have SXSW in Austin Texas, which is going to be bigger then it ever has been before, this might be the hottest event of the year, and if you're a musician looking to network, this is a must attend event. The next big music festival to attend this year is Bonnaroo, featuring big names in it's line up like Florence the Machine and Kendrick Lamar. Pitchfork is going to be really big this year, and it's right here in Chicago, s if you live in the city it's mandatory you visit there one day. One festival I'm excited for is the Sasquatch Festival, located on the west coast it's a three day event where you just camp out and listen to music all day while you get drunk or trip, or both which ever you prefer. There re a lot more festivals that are going to go down this year, but make sure to check these ones out in particular. Music festivals are the best way to connect with artist and experience the music in my opinion. With everyone there on the same page and especially if there are good vibes flowing the energy can be possessive.

Visual Boost

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For a long time now audio and visual art elements have worked together to create illusions in order to take it's users on a journey where time and space doesn't matter. In music videos the visuals give you a better understanding of what the song was about giving you a look almost into the artist mind. In movies audio just further helps to create an illusion of whats going on, on the big screen, and helping to give emotion to movies that lack in that area. Since a decline of interest in the music of the present, visuals are needed by musicians to help get their vision across, but more importantly it can be used to connect the fan with the artist personally. For example, Wiz Khalifa's, Day today web series , helped him to launch his career, and since he has kept it up you can see his progression from when he was still up and coming to the international superstar today. So if you're a musician looking to gain more fans incorporate more visuals into your art and see how many more people you connect with, it might just be the push you need to get your campaign going. I personally like watching vlogs and interviews to help me get an idea of what artist think like, and this is definitely a future portion of music distribution.